Le nom de Naoto Fukasawa revient régulièrement dans ce blog : magasin Plus Minus Zero à Aoyama, Tokyo, lampes, toaster, porte-manteau, « super-normal », etc. Parfois son nom ne devrait pas apparaître, Muji oblige. Cette fois c’est au contraire « sa marque » : http://www.plusminuszero.jp/. Les petits objets de la série « 2.5R », Plus Minus Zero 5e édition, 2008, sont vendus à 3 ou 4 endroits à Paris. Minimalisme aristocratique. Ce que la photo ne rend pas : une texture au grain soyeux. Bel objet.
« 2.5R » is the name given to a series of products of dimensions 58.5mm x 58.5mm x 29.3mm – a square of a size that fits comfortably in the hand – and which have different functions. The name comes from the fact that the corners of these boxes all have an R of 2.5mm. A long time ago, the corners of wooden furniture and fixtures were not rounded; the corners were planed off, and this « chamfering » relaxed any excessive sharpness. Since the size of this chamfering translated into an R of 2.5mm, 2.5R is a roundness of the corners that feels comfortable to the touch. These gentle boxes, like building blocks, are a platform to bind together different products. Joining the 2.5R series line-up this time is an analog alarm clock, a thermometer/hygrometer, an LCD alarm clock and a digital timer.
Vendredi 12 juin 2009, 16h. Plus Minus Zero, Japon, digital timer, 2008.