{"id":4633,"date":"2011-03-24T15:30:28","date_gmt":"2011-03-24T22:30:28","guid":{"rendered":"http:\/\/jlggb.net\/blog2\/?p=4633"},"modified":"2020-05-05T17:37:43","modified_gmt":"2020-05-05T16:37:43","slug":"etude-de-cas","status":"publish","type":"post","link":"https:\/\/jlggb.net\/blog2\/?p=4633","title":{"rendered":"\u00c9tude de cas : la surajouture"},"content":{"rendered":"<p>Le magasin de meubles Hugnet (copies d&rsquo;ancien), Rue du Faubourg Saint-Antoine, Paris 11e, peut passer totalement inaper\u00e7u pour ce qui est de ses produits, \u00e0 la diff\u00e9rence de sa fa\u00e7ade moderne surajout\u00e9e et de ses multiples enseignes. On retient d&rsquo;abord les deux enseignes blanches sur fond rouges. L&rsquo;horizontale utilise une typographie gothique g\u00e9om\u00e9trique dans un esprit Futura, d\u00e9coup\u00e9e en relief, int\u00e9ressante. Mais elle est contredite par la verticale, r\u00e9cente, dans un caract\u00e8re banalement contemporain qui tient de l&rsquo;Univers Black. Il y a six autres mani\u00e8res d&rsquo;\u00e9crire le nom. Sans entrer dans une \u00e9tude d\u00e9taill\u00e9e, on peut dire que les typographies vont des humanes aux lin\u00e9ales, des incises aux didones et aux scriptes, etc. pour reprendre la typologie de Maximilien Vox. On a le sentiment que des couches se sont ajout\u00e9es tout au long du XXe si\u00e8cle.<br \/>\n<span style=\"color: #ffffff;\">&#8211;<\/span><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes.jpg\" data-rel=\"lightbox-image-0\" data-imagelightbox=\"0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4636\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-enseignes-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot.jpg\" data-rel=\"lightbox-image-1\" data-imagelightbox=\"1\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4635\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-calicot-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine.jpg\" data-rel=\"lightbox-image-2\" data-imagelightbox=\"2\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4640\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-vitrine-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-qualit\u00e9.jpg\" data-rel=\"lightbox-image-3\" data-imagelightbox=\"3\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4638\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-qualit\u00e9.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/a><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte.jpg\" data-rel=\"lightbox-image-4\" data-imagelightbox=\"4\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4637\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-porte-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief.jpg\" data-rel=\"lightbox-image-5\" data-imagelightbox=\"5\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4639\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/03\/hugnet-relief-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\nJeudi 24 mars 2011, 15h30, 69 Rue du Faubourg Saint-Antoine, Paris 11e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le magasin de meubles Hugnet (copies d&rsquo;ancien), Rue du Faubourg Saint-Antoine, Paris 11e, peut passer totalement inaper\u00e7u pour ce qui est de ses produits, \u00e0 la diff\u00e9rence de sa fa\u00e7ade moderne surajout\u00e9e et de ses multiples enseignes. On retient d&rsquo;abord les deux enseignes blanches sur fond rouges. L&rsquo;horizontale utilise une typographie gothique g\u00e9om\u00e9trique dans un &hellip; <a href=\"https:\/\/jlggb.net\/blog2\/?p=4633\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">\u00c9tude de cas : la surajouture<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,43,10],"tags":[614,230],"class_list":["post-4633","post","type-post","status-publish","format-standard","hentry","category-enseigne","category-entendu","category-typographie","tag-faubourg-saint-antoine","tag-paris"],"_links":{"self":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/4633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4633"}],"version-history":[{"count":2,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/4633\/revisions"}],"predecessor-version":[{"id":8275,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/4633\/revisions\/8275"}],"wp:attachment":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}