{"id":3730,"date":"2011-01-06T19:00:55","date_gmt":"2011-01-06T20:00:55","guid":{"rendered":"http:\/\/jlggb.net\/blog2\/?p=3730"},"modified":"2024-10-16T09:59:05","modified_gmt":"2024-10-16T08:59:05","slug":"big-and-nice","status":"publish","type":"post","link":"https:\/\/jlggb.net\/blog2\/?p=3730","title":{"rendered":"Big and Nice"},"content":{"rendered":"<p><a href=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice.jpg\" data-rel=\"lightbox-image-0\" data-imagelightbox=\"0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3735\" title=\"\" src=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice.jpg 1280w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice-300x225.jpg 300w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice-1024x768.jpg 1024w, https:\/\/jlggb.net\/blog2\/wp-content\/uploads\/2011\/01\/big-and-nice-150x112.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\nJeudi 6 janvier 2011, 16h30, Cours de Vincennes, Paris 12e. Vitrine d&rsquo;un magasin de confection, enseigne lumineuse compos\u00e9e en Cooper Black. L&rsquo; \u00ab interdit \u00bb formul\u00e9 par Roland Barthes dans <em>Mythologies<\/em>, (le <em>pl\u00e9onasme<\/em>, la <em>tautologie<\/em>, la <em>redondance<\/em>, l&rsquo;<em>analogie<\/em>, la <em>surcharge<\/em>, la <em>naturalisation<\/em>, le <em>bon sens<\/em>, <em>ce qui va de soi<\/em>, etc.) n&rsquo;a d\u00e9cid\u00e9ment pas lieu d&rsquo;\u00eatre quand on constate l&rsquo;efficacit\u00e9 de la typographie ici, dans cette enseigne. La culture \u00ab dite de masse \u00bb analys\u00e9e par Barthes (lire ci-dessous) ne devrait pas \u00eatre confondue avec les initiatives vernaculaires (du quartier de la Nation, par exemple). En v\u00e9rit\u00e9, \u00ab\u00a0Big and Nice\u00a0\u00bb est la meilleure qualification du caract\u00e8re Cooper Black, et l&rsquo;on aurait tort de se priver de la signification qu&rsquo;il transf\u00e8re \u00e0 ce qu&rsquo;il \u00ab\u00a0informe \u00bb.<\/p>\n<p>Sur le m\u00eame sujet, voir le <a href=\"http:\/\/jlggb.net\/blog\/?p=2315\" target=\"_self\" rel=\"noopener\">billet du 19 avril 2009, \u00ab Constructions m\u00e9talliques\u00a0\u00bb&nbsp;: http:\/\/jlggb.net\/blog\/?p=2315<\/a><\/p>\n<p>Sur le caract\u00e8re Cooper Black, les billets r\u00e9cents&nbsp;: <a href=\"https:\/\/jlggb.net\/blog2\/?p=3594\" target=\"_self\" rel=\"noopener\">https:\/\/jlggb.net\/blog2\/?p=3594<\/a> et <a href=\"https:\/\/jlggb.net\/blog2\/?p=3679\" target=\"_self\" rel=\"noopener\">https:\/\/jlggb.net\/blog2\/?p=3679<\/a><\/p>\n<p>Roland Barthes, extrait de la pr\u00e9face \u00e0 <em>Mythologies<\/em>&nbsp;:<\/p>\n<p>On trouvera ici deux d\u00e9terminations: d\u2019une part une critique id\u00e9ologique portant sur le langage de la culture dite de masse; d\u2019autre part un premier d\u00e9montage s\u00e9miologique de ce langage&nbsp;: je venais de lire Saussure et j\u2019en tirai la conviction qu\u2019en traitant les \u00ab repr\u00e9sentations collectives \u00bb comme des syst\u00e8mes de signes on pouvait esp\u00e9rer sortir de la d\u00e9nonciation pieuse et rendre compte en d\u00e9tail de la mystification qui transforme la nature petite-bourgeoise en nature universelle.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Jeudi 6 janvier 2011, 16h30, Cours de Vincennes, Paris 12e. Vitrine d&rsquo;un magasin de confection, enseigne lumineuse compos\u00e9e en Cooper Black. L&rsquo; \u00ab interdit \u00bb formul\u00e9 par Roland Barthes dans Mythologies, (le pl\u00e9onasme, la tautologie, la redondance, l&rsquo;analogie, la surcharge, la naturalisation, le bon sens, ce qui va de soi, etc.) n&rsquo;a d\u00e9cid\u00e9ment pas lieu &hellip; <a href=\"https:\/\/jlggb.net\/blog2\/?p=3730\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Big and Nice<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,35,10,286],"tags":[536,484,539],"class_list":["post-3730","post","type-post","status-publish","format-standard","hentry","category-enseigne","category-langage","category-typographie","category-vitrine","tag-barthes","tag-nation","tag-vernaculaire"],"_links":{"self":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/3730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3730"}],"version-history":[{"count":1,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/3730\/revisions"}],"predecessor-version":[{"id":8491,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=\/wp\/v2\/posts\/3730\/revisions\/8491"}],"wp:attachment":[{"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jlggb.net\/blog2\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}